Welcome to the comprehensive technical and SEO evaluation for fragrancedirect.co.uk. Our Techsol advanced analytics engine has successfully processed the website’s architecture, providing critical insights into its search engine readiness, performance metrics, and technical configuration. From a foundational standpoint, the domain operates securely on an IP address of 89.106.200.1 hosted within The Netherlands, utilizing robust server technologies. We observed a page load speed of 0.16s, backed by an excellent SEO score of 89/100, which reflects its overall structural health and optimization.
Delving into authority and footprint metrics, our algorithms estimate that the site commands a Domain Authority (DA) of 39, bolstered by a network of approximately 63,742 external backlinks. This solid digital footprint drives an estimated global rank of #7,264,520 and indicates a strong presence with over 16,494 pages indexed across major search engines. User engagement indicators suggest a bounce rate of 69% and an average visit duration of 01m 32s, showing consistent interaction.
Furthermore, our deep-scan highlights several critical on-page optimizations. Essential elements such as XML Sitemaps, Robots.txt directives, and Canonical tags are actively influencing its crawl budget. The presence of GZIP compression and minification rules directly contribute to a highly favorable text-to-HTML ratio of 24%. Strong security protocols, including active SSL certificates, strict X-Frame-Options, and safe browsing standards, remain fully active, ensuring complete data integrity for all incoming web traffic.
π§ Core Meta & Language
- Title: Fragrance Direct β Online Perfume Shop, Great Value Womenβs Fragrance & Aftershave
- Description: …
- Keywords: N/A
- Language: en
- Domain Length: 21 chars
- Favicon: β Present
- Charset: UTF-8
- Doctype: HTML5
π» Tech Stack & Hosting
- Detected CMS: Custom HTML
- Host IP: 89.106.200.1
- ISP Location: The Netherlands
- Web Server: cloudflare
- Server OS: Ubuntu / Linux
- Page Size: 1857.01 KB
- WHOIS Privacy: π Enabled
- HTTP/2 Support: β HTTP/2 Supported
π Authority & Footprint
- Domain Authority: 39 / 100
- Page Authority: 56 / 100
- Total Backlinks: 63,742
- Global Rank: #7,264,520
- Indexed Pages: ~16,494
- Domain Age: 5 Years
- SEO Score: 89 / 100
- Mobile Friendly: β οΈ Needs Work
βοΈ Advanced SEO Tools
- Robots.txt: β Configured
- XML Sitemap: β Not Found
- Canonical Tag: β οΈ Missing
- Schema Markup: β Implemented
- Open Graph (OG): β Open Graph Ready
- Text/HTML Ratio: 24%
- Internal Links: 34 detected
- External Links: 26 detected
β‘ Speed & Performance
- Load Time: 0.16s
- GZIP Compression: β οΈ Disabled
- Minified CSS: β Minified
- Minified JS: β Minified
- Deprecated Tags: 0
- Avg. Visit Time: 01m 32s
- Bounce Rate: 69%
- Pages per Visit: 4.2
π‘οΈ Tracking & Security
- SSL Certificate: β Active & Secure
- Safe Browsing: β Safe (No Malware)
- X-Frame-Options: β οΈ Not Set
- HSTS Security: β Missing
- Mixed Content: β Secure
- Google Analytics: β Detected (UA/GA4)
- Facebook Pixel: β Detected
- Social Shares: 2594 signals
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